Local SEO is the optimization work done to have the best visibility and ranking in the search results when a search is performed in a specific region.
If you’re a small business owner, you probably know something about local SEO.
Think about it: when you want to buy a product, you take out your phone and enter your browser and do a search.
Bam! In a very short time, perhaps in a microsecond, Google will perform thousands or even millions of actions at once: checking historical data, checking cookies, checking personalization factors, determining your location based on IP, Wifi or GPS data… Google will use these algorithms to understand the intent of your search.
Then, in the blink of an eye, the search results page will appear. Many people will instinctively click on the top result. Just like you click. But what if this top result was your website?
…that’s what local SEO is. The magic of local SEO is to get your local business in front of the callers as soon as they call, along with the services it offers.